Puppy Love

I couldn't resist popping this up on the blog for you all to see! Although, I'm not a great believer in dressing your pets up in funky, fashionable little numbers, I thought this genuine Barbour doggy coat for £28 from Amazon was fabulous. In the iconic khaki green shade and quilted material, the coat simply fastens around the neck and under the tummy. Comfortable, cosy and great for keeping your dog dry when out on walks. Plus lets face it, she does look pretty damn classy.

Welcome To The Real World

In my previous post I did say watch this space...In July I bagged myself a great job at Kiddicare.com joining their marketing team. Although there is a hefty 3 hour commute ahead of me each day, the position itself is very exciting indeed. So far I have been
creating a Brand Bible to create a nurturing, trusting and knowledgable personality to the brand, alongside developing campaign ideas for back to school, half term, autumn and organising copy/photos for press.

This week I organised the 'Step into autumn' campaign, set in a beautiful rural location. I styled the children, set up the props and prepared for a great day alongside the photographer getting some great snaps and here are a few to share with you. Adorable images that can't help but make you go a little warm and fuzzy inside.

Walk This Way Photoshoot & Promotional Video

As well as the photoshoot I organised for inside the Walk This Way Guide as you can see from my previous post, I also set up another photoshoot alongside a promotional video to actually promote the guide itself. The big idea behind it was to simply reflect the quirky, fashionable and fun nature of the product. So, I got 3 of my fashion-loving friends to model and dressed each one of them in a hand-made t-shirt made by me and my mummy-dearest out of vintage fabric from Spinsters Emporium, Nottingham. Each t-shirt had a witty phrase about independent stores and props were used alongside these to really bring each statement to life and add a touch of wit to the whole campaign. The entire day was spent dressing up and messing around in front of the camera and the results were fantastic. Thanks to all of those who helped me...I owe you one big time. Loves x

Snap Snap

Just a quick sneak peak into my photoshoot for 'Walk This Way.' The concept was around a welcome party, celebrating the start of University, but to fit in with the quirky nature of the guide it was more 'tea party meets welcome party' with lots of sweet pretty dresses from independent Nottingham boutiques. Ooh la la!

Graduation 2011

After 3 years of being submerged into the wonderful world of Fashion Marketing and Branding, the big day had finally arrived- hello Graduation! With a 2:1 BA Hons Degree in the bag and a cap and gown, it was time to take to the stage, collect my certificate and say a fond farewell to my university life and hello to the real world of work. Yikes.

The degree show was also a great way to show off everything I had achieved over the last few years so there was well deserved big beam on my face. My final year project was pride of place, 'Walk This Way', an quirky shopping guide promoting independent boutiques around Nottingham to first year students at NTU, which received an amazing First grade for my final year. This project combined all my talents, summing up everything that I love to do in one little booklet- Writing fashion features, art directing photoshoots, creating style pages and then ultimately developing creative ways to market the whole thing. Now to put these talents to good use in my first full time job...watch this space!

My Style Book

Longsleeve Tops by Topshop
Flats by Topshop

My Style Book

Longsleeve Tops by Oasis
Boots by Asos

My Style Book

Longsleeve Tops by Forte Forte
Boots by Miss Selfridge