Since receiving my favourite new book, The Great British Bake Off, I've not only been in the kitchen testing my true baking skills but it's also got me thinking about how and why baking has become such a cool trend within the fashion industry over the last few years. In particular, cupcakes have set off a sweet, flirty and fanciful trend across the UK. I myself now have a giant cupcake money jar, a brand new cupcake apron and a pair of pink cupcake socks. The trend has taken off this year with Katy Perry adorning a cupcake bra in her music video, National Cupcake storming peoples twitter feeds back in September and young entrepreneurs are grabbing their piping bag creating innovative cupcake designs (cupcake lollipops, cupcake Push Pop etc). It is now considered cool to be donning an apron. From Magnolia Bakery in New York to Hummingbird Bakery in London, the baking world has never been so popular. So grab a cupcake, sit back and enjoy every mouthful. It's not everyday you can use the fashion world as an excuse to indulge a few extra calories.
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