Over the last few months, I've been searching for new places on the high-street to shop. I've always been a faithful shopper with Topshop, Zara, Warehouse and many more and although I still adore these stores, I've been on the hunt for a store offering something a little new, diverse and exciting. During a little browse on the internet for some new bits and bobs to jazz up my wardrobe I came across Oasis and was VERY pleasantly surprised. The brand appears to have had a magical make-over and a very glamorous one at that. Head to the website (http://www.oasis-stores.com) and you will now find a fresh site with great fashion imagery and a fabulous selection of products. But its not just online that there has been a transformation. The stores have been undergoing a little something special over the last few months too and technology is now at the heart of the store experience with Ipads available for transactions and for consumers to browse the site and look books. For me, as a fashion consumer, I think this is a very exciting direction the high-street is heading in and it's great to see Oasis at the fore-front of this. The new flagship store in London's West End has been re-designed and will act as a showcase for the brand so its all systems go with Oasis and there new look. I'm about to crack out the card and purchase a few things from their website to see how great their products and new service really is. Watch this space.
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