Sunday, 15 January 2012

A Clever Little Idea





Polish brand Blessus have wowed the fashion industry with a very cool and very clever little idea- Modular clothing using zips. They have simply taken a garment, added concealed zips in the right places and there you have it- a piece of clothing that can be modified into different styles. Watch the video and you can see how a pretty prom style dress can be transformed into an elegant peplum top, meaning the same outfit you put on in the morning can be changed throughout the day for whatever occasion you may need and whatever suits your individual tastes. The designers Michael Hekmat and Marta Matuszewska claimed their garments are aimed at 'women with busy lifestyles who may want several stylish looks within one day.' The company has an online boutique as well as a physical store in Warsaw. Whats-more they also offer a made-to-measure service, allowing customers to further customize with color combinations or additional clothing elements they require, meaning you can have a clever little personalised number. I'm inspired.

No comments:

Post a Comment