Targets 'Store-Within-A-Store' Concept

The United States have always been regarded as a country to take lead and think ahead of the game, so it's no wonder the retail industry of the USA are the same. Target have come up with a truly unique and exhilarating idea to join up with speciality boutiques from across the country to create 'The Shops' at Target. This is a store-within-a-store concept allowing small, independent boutiques to showcase their products through Target. From home and decor boutiques to pet bakeries, there will be 400 exclusive products for consumers to enjoy. Take a look at the video to see the quirky, independent stores. A really cool idea from Target? I think so.